Taylor Swift, singer and songwriter, is known for creating songs that pertain to failed relationships but now, she is in the spotlight for an entirely different reason. According to the California Federal court, the Trademark infringement case against Swift can proceed.
In an infringement case against Swift filed last May, the court just ruled that Blue Sphere’s suit against Taylor and American Greeting Corp. can move forward. According to documents, 24-year-old Swift had urged the court to dismiss the case, claiming her use of “Lucky 13” on her clothing line, as well as in a sweepstakes campaign with American Greetings was completely legal even though the phrase “Lucky 13” is a phrase trademarked by Blue Sphere.
Swift’s defense team tried to show the court that Blue Sphere, which is known for rockabilly type clothing filed the lawsuit because they were eager for publicity. It was also stated that Blue Sphere is not that famous of a company to be confused with the growing empire of Swift and American Greetings.
Her lawyers argued that in looking at the situation as a whole, the allegations being made by Blue Sphere do nothing but show their true colors. This company is an extremely small regional clothing company that focuses on a very distinct customer, primarily motorcycle riders, skateboarders, surfers, and hot rodders.
Born on December 13, Taylor claims that “Lucky 13” is symbolic to here. She explained that anytime a 13 comes up in her life, it brings god things. However, founder of Blue Sphere, Bobby Kloetzly, told reporters that the lawsuit is not against Swift personally but that as a trademarked phrase, it needs to be protected. Having started in the brand in 1991, he added that “Lucky 13” is his heart and soul.
Kloetzly continues by saying that he knows Swift appreciates the value of art, as well as the hard work it takes to create it. “Lucky 13” is valuable and because he owns the trademarked phrase, it should be paid for. He built Blue Sphere from the ground up and has earned profit from the “Lucky 13” trademark.
He had tried to work things out amicably with Swift before the lawsuit was filed but apparently, it never went anywhere. Now, the case will go before a judge who in turn will make the right decision. He adds that he really hopes both Swift and American Greetings Corp. will take the right path. With Swift being an artist and American Greetings a multi-billion company, he believes they will understand the lawsuit action.